Build a strong pipeline of qualified leads, naturally - thanks to Inbound Marketing
Inbound Marketing is a customer-centric model that fuels the growth of businesses
ATTRACT YOUR CLIENTS
naturally, organically, by focusing on their interests
Build your personas (your ideal buyer profiles )
Content production (blogs, infographics, e-book, video, quiz...)
Content publishing across social networks
SATISFY YOUR CLIENTS
build a relationship based on trust
up and cross-selling
ENGAGE YOUR PROSPECTS
Provide the right user experience
Landing pages and forms, CTAs, automated workflows, behavioural tracking, lead nurturing and segmentation, lead scoring, CRM connectors, analysis and reporting.
of businesses that use the inbound approach, increase their volume of leads
of businesses that use the inbound approach generate more leads in 7 month or less
of leads generated through inbound marketing are closer to buying stage vs traditional marketing
The cost per acquisition (CPA) of an inbound lead is on average 62% less than outbound marketing
Source : Hubspot
Why implement Inbound Marketing in your business ?
Increase natural traffic
High quality, useful and engaging content tailored to each business persona, will drive organic traffic from search engines.
Reduce your marketing costs
By measuring the profitability of various marketing channels you can adjust the mix to optimise profitability and make decisions based on data.
Generate leads and customers
Introduce well designed conversion paths on your website to help your prospects find what they need. You will make their life easier and thereby shorten purchase lifecycles
Build confidence and trust
By adopting a marketing strategy based on the needs and interests of your clients, you will be seen as an authority in your domain by prospects, and your clients will start to become brand advocates.
Want to know more about Inbound Marketing?
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Ask our clients !
Mi4 was key in launching our website and building our online presence. Although our business is complex they have offered great ideas and created insightful and professional content for our blog. The proof is in the results that we have achieved. Hélène Dubos, Conztanz
Mi4 brings experience and imagination to our marketing projects, and their campaigns generate high quality contacts. Patricia Bueters, NXP
Mi4 has provided an online visibility that surpassed our expectations for an innovative and complex solution such as ours. We work with major actors within the air travel sector, and the work that Mi4 has done on our content marketing has given us immense credibility. Christophe Imbert, Milanamos
"Ever since Mi4 took on board our inbound marketing campaign our organic traffic has grown by a factor of 40..." Guilhem Ensuque, Attestis
Working with Mi4 is like having a highly reliable and competent extension of our marketing team. They helped us transform our website into a powerful lead gen tool , a real help for our teams to achieve their sales objectives. Raflin Sarkisyan, Wildmoka