Boost your pipeline with Inbound Marketing.

Whatever the size of your company or your sector of activity, Inbound Marketing is a relevant strategy.

However, the companies with which we observe the best results often share two common characteristics: long / complex B2B sales cycles, and high average baskets.

Like any organic strategy, Inbound Marketing is a long-term investment.

Generally, with regular content production, and without the support of paid campaigns, the first results appear after 4 to 6 months. The break-even point is reached after 12 to 14 months.

By complementing organic acquisition with paid traffic and advertising retargeting, the first results are visible immediately and the break-even point can be reached within 8 to 10 months. 

An Inbound strategy generally involves 2 types of costs:

- initial costs covering the audit of existing assets, inbound strategy consulting, configuration of various tools... These costs depend largely on what already exists (available market studies, existence or not of advertising accounts...) and are therefore highly variable!

- monthly recurring costs aimed at covering content creation expenses, automation machine updates (creating lists, workflows...) but also, paid campaign creation costs and advertising space purchases. To have sufficiently rapid growth, you need to count on a monthly investment between €5,000 and €8,000.

The gradual increase in organic results allows for reducing the amount allocated to paid campaigns after a few months.

Furthermore, monthly costs are reduced as your teams' capacity to internalize content production and technical management of the inbound platform increases.

Contact our clients, they will all tell you unanimously: inbound works!

So why so many negative testimonials on the internet? Simply due to 3 main pitfalls:

- the cost of average basket sizes and/or sales volumes. The more expensive your product or service, the more quickly Inbound Marketing will be profitable. Similarly, the higher your sales volumes, the more quickly Inbound Marketing will find its place in your sales strategies. If your product or service is sold at a low cost and you have small annual sales volumes, Inbound Marketing is still a relevant strategy to position yourself as an expert in your market, but its profitability will take much longer to prove.

- overestimating the operational or technical capacity of internal teams: it can be tempting to internalize everything but do you really know how much time it takes to create a campaign and the task interdependencies required for it to be effective? Too often, we audit HubSpot accounts with poorly configured automations, running empty or incomplete campaigns...

- lack of training in the Inbound Marketing concept. Very often, to reduce costs, companies are tempted to take charge of content creation themselves. Our observation: the content produced is not always well adapted to customers' real problems and sometimes transforms into real commercial self-promotion materials, thus completely missing the objective. 

The objective is not to create dependency on Mi4 but rather to transmit all the keys to take advantage of Inbound Marketing internally.

Mi4 informs you and helps you overcome these pitfalls for sustainable and effective skills transfer.

The majority of our clients have very specialized professional expertise, target demanding clientele, and work on complex sales in long cycles.

By adopting a "data driven" strategy and exchanging with you, we will know how to adapt to your universe. It's actually in this type of configuration that our methods work best!