Master your HubSpot Marketing Hub
HubSpot's "Marketing Pro" hub is the epitome of inbound marketing platforms. Yet, a majority of marketers fail to harness this powerful tool to its fullest potential.
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What you will achieve:
- Create landing pages that convert
- Evaluate and optimize the performance of your campaigns and content
- Maximize the potential of your contact database
- Design marketing campaigns that deliver results
- Enhance conversion rates on your website
- Accurately measure the ROI of your digital marketing efforts
- Save time by automating low-value tasks
- Boost the quantity and quality of leads you pass to your sales teams!
Who is this training for ?
For anyone leveraging HubSpot’s “Marketing Pro” hub but feeling like there’s untapped potential within this platform.
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Marketing Teams
Marketing Director, Digital Marketing Manager, Content Manager, Inbound Marketing Specialist…
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Leadership
Startups, Small and Medium Enterprises
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What you'll learn:
- Master the software and understand its structure.
- Learn how to create, formalize, and leverage your Buyer Personas.
- Explore the HubSpot blogging tool.
- Learn how to craft a high-converting landing page.
- Learn to navigate the paid advertising manager.
- Link various social networks on HubSpot.
- Understand the basic concepts of the sales funnel.
- Know and learn to utilize HubSpot's conversion tools effectively.
- Learn to build and implement workflows.
- Gain the ability to measure the performance of your marketing efforts.
- Learn to assemble insightful reporting dashboards.
A Fast-Track Action Plan to Master HubSpot Marketing Hub!
First Session 1 - Get trafic on your Website (2h30)
Without this step, everything else would be meaningless! Indeed, to fully leverage HubSpot Marketing, your site needs traffic. Therefore, we start with this essential first part to ensure you're building on a solid foundation:
- Content Strategy
- Blogging Tools
🔨 Practical Workshop
Creating a Buyer Persona and integrating it into HubSpot
Second Session - Other traffic acquisition method on HubSpot (2h30)
In 2021, driving traffic through Inbound Marketing goes beyond just creating a blog and filling it with relevant content. Explore:
- Paid Advertising
- Social Media
🔨 Practical Workshop:
- Scheduling posts using a social media tool
- Building an advertising audience
Third Session - Engage & convert your trafic into prospects (3h)
Heads up, things are heating up! This is a pivotal aspect of any Inbound strategy, yet it's here that we often spot the most significant blunders:
- HubSpot Conversion Tools
🔨 Hands-on Workshop:
- Crafting a Landing Page
- Assessing Landing Page Effectiveness
Session 4 - Lead nurturing Strategy (3h)
73% of B2B leads generated are not ready to make a purchase... This underscores the critical importance of this session to help move them along their buying journey:
- Email Marketing
- Workflows & Automation
🔨 Hands-on Workshop:
- Crafting an Email Marketing Campaign
- Developing 2 Workflows: Lead Nurturing and Qualification
Session 5 - Mesure performance (2h)
Here, we dive into both the most common challenge marketers face and one of the key advantages of using an "all-in-one" marketing platform like HubSpot:
- Lead Scoring
- Dashboards & Reporting
🔨 Hands-on Workshop:
- Q&A / Best Practices from a Platinum Agency and Insights from Real-World Experience
Is This Course Suitable for You?
Is this training eligible for external funding/grants? (FNE, OPCO, etc...)
Yes! Thanks to our Qualiopi certification, our courses qualify for a variety of financing options. Schedule a call to discover more!
How does this training unfold ?
- Remote training available via Zoom/Google Meet or on-site for in-house sessions.
- Customize the training to tackle your specific challenges for a truly in-house experience.
- Online quizzes at the end of each module to reinforce learning.
- Access to supporting documents provided after the training.
- A comprehensive 13-hour training program spread over 5 weeks, with one session per week.
What are the prerequisites for this course?
- Possessing a computer and an internet connection.
- HubSpot setup already completed.
- A broad understanding of Inbound Marketing strategy.
Rates
For small businesses or individuals
€1990 per participant
Group sessions involving multiple companies.
- Remote Training (via Zoom or Google Meet)
- 5 training sessions for a total of 13 hours
- Online quiz at the end of each module
- Provision of training resources
- 1 training session / week
Train your entire team
in one go
Price available upon request
Group sessions available for 3 or more participants
- Remote training or on your premises
- Possible personalization of content to respond to your issues
- Quiz to assess your knowledge
- Provision of supports
- 13 hours of training spread over 5 weeks
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