HubSpot's "Marketing Pro" hub is the Rolls Royce of Inbound Marketing platforms. Yet, the majority of marketers don't exploit this formidable tool to its full potential.
Measure the performance of your campaigns and content and optimize it
Exploit your contact base to its full potential
Create marketing campaigns that work
Optimize conversion rates on your website
Accurately measure the ROI of your digital marketing actions.
Save time by automating low value-added tasks.
Increase the number and quality of leads to pass on to sales teams!
Who is this training for?
For everyone who uses HubSpot's "Marketing Pro" hub, with the feeling that this platform could bring you much more.
Marketing teams
Marketing director, Digital marketing manager, Content manager, Inbound Marketing manager…
Leaders
Startup, VSE / SME
LEARNING OBJECTIVES
What you will learn:
Get to grips with the software and understand its structure.
Know how to create, formalize and use your Buyer Personas.
Discover the HubSpot blogging tool.
Know how to create a landing page that converts.
Know how to use the paid advertising manager.
Connect different social networks on HubSpot.
Know the basics of the sales funnel.
Know and know how to use HubSpot conversion tools.
Know how to build and use workflows.
Be able to measure the performance of your marketing actions.
Know how to build reporting dashboards.
ON THE PROGRAM
An action plan to master HubSpot Marketing Hub quickly!
1
Session 1 - Attract traffic to your website (2h30)
Without this step, everything else would make no sense! Indeed, to exploit HubSpot Marketing, you need traffic on your site. So we start with this first essential part to make sure you have sound foundations:
Content strategy
Blogging tools
🔨 Practical workshop
Creation of a Buyer Persona, and integration into HubSpot
2
Session 2 - Other traffic acquisition levers on HubSpot (2h30)
In 2021, attracting traffic with Inbound Marketing is not only limited to creating a blog and feeding it with relevant content. Discover:
Paid advertising
Social networks
🔨 Practical workshop:
Post scheduling thanks to the social networks tool
Creation of an advertising audience
3
Session 3 - Engage and convert your visitors into prospects (3h)
Careful, things get complicated! This is a key point of any Inbound strategy, and yet it's on this one that we often see the biggest mistakes:
HubSpot conversion tools
🔨 Practical workshop:
Structuring a Landing Page
Evaluate the effectiveness of Landing Pages
4
Session 4 - Lead nurturing strategies (3h)
73% of leads generated in B2B are not ready to buy… You will therefore understand the importance of this session to make them advance in their buying journey:
Email marketing
Workflows & automation
🔨 Practical workshop:
Creation of an email marketing
Creation of 2 workflows: lead nurturing and qualification
5
Session 5 - Measure performance (2h)
We tackle here both the most common problem of marketers and one of the main benefits of an "all-in-one" marketing platform like HubSpot:
Lead Scoring
Dashboards & reporting
🔨 Practical workshop:
Q&A / Best practices from platinum agency and feedback
