DIGITAL PROSPECTING TRAINING ON LINKEDIN

Discover New Clients Through LinkedIn

With 64% of the working population registered on LinkedIn, your prospects are undeniably there! Uncover effective strategies, boost your visibility, and turn LinkedIn into a powerful sales channel with this training!

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BENEFITS FOR YOUR BUSINESS

What You'll Achieve:

  • Attract More Clients!
  • Craft the Perfect Profile to Build Trust with Your Target Audience.
  • Significantly Expand Your Network.
  • Create Content that Drives Engagement.
  • Increase the Number of Responses to Your Messages and Connection Requests.
  • Easily Discover Appealing Content Ideas for Regular Posting.
  • Reach Out to Prospects Even If They Don't Accept Your Connection Requests.
  • Automate Your Outreach to Engage More Prospects.
PARTICIPANT'S PROFIL

Who is this training for?

For everyone eager to discover new clients from afar:

 
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Independent Contractors & Freelancers

Promote your services and discover new clients.

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Leaders

Elevate your visibility and reputation, solidify your status as an industry expert.

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Sales Teams

Unlock new opportunities and elevate your sales figures.

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Sales Directors

Maximize your team's efforts and make their prospecting more profitable.

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Créez des landing pages performantes

Apprenez à utiliser les outils de création de landing page HubSpot en suivant les bonnes pratiques de CRO et de copywriting

Mesurez la performance de vos campagnes et contenus

Maitrisez les outils d'analyse et de reporting de HubSpot afin d'étudier les KPIs et monitorer la performance de vos actions de content marketing

Exploitez votre base de contact à son plein potentiel

Maitrisez les outils d'analyse et de reporting de HubSpot afin d'étudier les KPIs et monitorer la performance de vos actions de content marketing

CURSUS OBJECTIVES

What You'll Discover:

  • Build the perfect profile and unlock the business potential of LinkedIn.
  • Learn to identify and master the tools necessary for targeting and achieving your objectives.
  • Generate new leads remotely with our digital prospecting methods.
  • Embrace Social Selling and boost your Personal Branding.
  • Understand and master the concepts of "Buyer Persona" & "Ideal Customer Profile (ICP)".
  • Discover the types of content that thrive on LinkedIn and master inbound strategies.
  • Expertly navigate various LinkedIn outbound prospecting approaches.
  • Grasp the best practices of cold emailing and its synergy with LinkedIn.

Créez des landing pages performantes

Apprenez à utiliser les outils de création de landing page HubSpot en suivant les bonnes pratiques de CRO et de copywriting

Mesurez la performance de vos campagnes et contenus

Maitrisez les outils d'analyse et de reporting de HubSpot afin d'étudier les KPIs et monitorer la performance de vos actions de content marketing

Exploitez votre base de contact à son plein potentiel

Maitrisez les outils d'analyse et de reporting de HubSpot afin d'étudier les KPIs et monitorer la performance de vos actions de content marketing

Optional Module:

  • Learn how to effectively set up an automated "LinkedIn Outreach" campaign.
  • Master the art of launching automated "cold emailing" campaigns.
  • Manage and enhance your campaigns with powerful iterations.
  • Discover the right tools to achieve your marketing goals.
  • Gain a solid foundation in copywriting basics.

PROGRAM

Our Action Plan for Discovering Clients on LinkedIn

1

Session 1 - How to Perfectly Prepare for Your Prospecting? (2h)

You only get one shot at making a stellar first impression, and on LinkedIn, it all starts with your profile. 🙋‍♂️

Let's dive into the essential question:

How can you perfectly prepare for your prospecting efforts?

Crafting the Ultimate LinkedIn Profile

Skyrocketing Your Connection Counts

🔨 Practical Workshop

Transform your profile into a powerhouse of conversion with our expert tips (Profile reviews to be conducted by the next session)

2

Session 2 - How to Identify Your Leads on LinkedIn? (2h)

Aim before you shoot... that's the essence of our second segment: 🏹

How to pinpoint your leads on LinkedIn?

The new B2B buying journey

Identifying and crafting the ideal client profile

Targeting your leads with precision

Exploring Sales Navigator

🔨 Hands-on Workshop:

Craft your Buyer Personas and "Ideal Customer Profile" with our expert guidance and tools

3

Session 3 - Mastering Inbound Prospecting Techniques (2h)

In the realm of social media, prospecting isn't solely about outbound efforts...

It's far superior to have prospects naturally drawn to us! 🤩

Thus, we move on to a segment that encapsulates our insights on:

Mastering Inbound Prospecting Techniques

What types of content will get you noticed on LinkedIn?

Transitioning to social selling: What are the best practices?

🔨 Practical Workshop:

Uncover and experiment with our secret formula for an effective social selling routine

 

4

Session 4 - Effective "Outbound" Prospecting Techniques (2h)

And now, with a dramatic drumroll, it's only after following the previous steps that we can launch into an effective prospecting strategy on LinkedIn: 🎯

Effective "Outbound" Prospecting Techniques

The renowned Mi4 prospecting framework

Cold emailing as your secret weapon

Must-know tools

🔨 Practical Workshop

5

Automation Module Session 1 - Mastering LinkedIn Prospecting Automation (2h)

Ready to elevate and scale your campaigns to new heights? We offer a comprehensive optional module on mastering the art of prospecting automation.

Sit back and watch your sales skyrocket! 😎

Okay, maybe that's a bit of an overstatement... but automation does free you from the monotonous, low-value tasks, enabling you to reach more prospects and, in turn, significantly boost your sales!

Mastering LinkedIn Prospecting Automation

  • Identifying Your Audience
  • Setting Up an Automated Sequence
  • Best Practices and Common Pitfalls

🔨 Interactive Workshop:

You take the wheel, with our guidance, to implement your very own automated prospecting sequence.

6

Module AutomationSession 2 - Harnessing the Power of Cold Emailing (2h)

Indeed, the focus of our training is on LinkedIn...

However, it would be a missed opportunity not to reach out to the 50% of your prospects who didn’t accept your connection request, right? 😱

Fear not, we have the perfect solution:

Maximizing the Synergy of Cold Emailing

  • Extract the leads who have bypassed your connection request
  • Retrieve their professional email addresses and ensure deliverability
  • Craft a sequence of cold emails
  • Experience sharing

🔨 Practical Workshop

Take the wheel as we guide you through setting up an automated cold emailing sequence.

F.A.Q.

Cette formation est-elle faite pour vous ?

Is this training eligible for external funding/grants? (FNE, OPCO, etc...)

Yes! Thanks to our Qualiopi certification, our courses qualify for a variety of financing options. Schedule a call to discover more!

How does this training unfold ?

  • 8 hours of comprehensive training for the "Standard" module
  • 4 hours of immersive training for the "Automation" module
  • Four 2-hour sessions spread across four weeks
  • An additional 2 sessions of 2 hours each, spread over two weeks for the "Automation" module
  • Entirely remote training, delivered through live video conferencing on Zoom and/or Google Meet
  • Hands-on exercises to be completed between sessions
  • A blend of theoretical insights, practical sessions, and real-life scenarios
  • Online quizzes at the conclusion of each module
  • Provision of supporting documents post-training

What are the prerequisites for this course?

Basic Training Requirements
A LinkedIn account and an internet connection.

Automation Module Essentials
A LinkedIn account, an internet connection, an optimized profile, and a clearly defined and formalized target audience.

Rates

What investment is needed to attract new customers?

TESTIMONIALS

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