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MARKETING & SALES SYNERGY

Boost your growth by migrating from Pardot to HubSpot

Stop fretting over Pardot's complexity and free your teams from a dated interface that slows down every campaign!

By migrating to HubSpot, you replace laborious setups and technical dependency with an intuitive, all-in-one environment.

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They've switched to HubSpot with Mi4

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Your 2 options for a Pardot to Hubspot migration

Migration solutions :

Hubspot import tool

Manual CSV export and assisted import

  • Flexibility: cleanse and structure data before importing into HubSpot.

  • Custom objects: Manual creation of properties to match your business processes

  • Major limitations: Loss of granularity on marketing data and some links between objects (campaigns, lists, automations).

  • Heavy process: Very time-consuming if the volume of prospects and activities is high (a lot of manual rebuilding).

Custom import script

Development of a custom import script by a specialist

  • Full migration: Transfer of all objects, including full email, note and activity history.
  • No limits: Support for custom objects and complex associations between subsidiaries or business units.
  • Diamond optimization: Data reprocessing and automation redesign to perform from day one.
  • Service continuity: “Delta Migration” strategy to ensure no marketing interaction is lost.
  • Campaign assets: Rebuild of emails, templates and workflows in HubSpot (manually or via API), adapting Pardot logic to HubSpot’s model.

Manual CSV export and assisted import

  • Flexibility: cleanse and structure data before importing into HubSpot.

  • Custom objects: Manual creation of properties to match your business processes

  • Major limitations: Loss of granularity on marketing data and some links between objects (campaigns, lists, automations).

  • Heavy process: Very time-consuming if the volume of prospects and activities is high (a lot of manual rebuilding).

Development of a custom import script by a specialist

  • Full migration: Transfer of all objects, including full email, note and activity history.
  • No limits: Support for custom objects and complex associations between subsidiaries or business units.
  • Diamond optimization: Data reprocessing and automation redesign to perform from day one.
  • Service continuity: “Delta Migration” strategy to ensure no marketing interaction is lost.
  • Campaign assets: Rebuild of emails, templates and workflows in HubSpot (manually or via API), adapting Pardot logic to HubSpot’s model.
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THE RIGHT APPROACH

Our tips for a successful Pardot (Salesforce) to HubSpot migration

Whichever solution you choose, here are a few recommendations drawn from our experience in the field:

  • Perform a complete export of your Salesforce data before starting the migration process.
  • Allow a minimum of 2 weeks' overlap during which your Salesforce and HubSpot licenses will run in parallel.
  • Maintain a safety margin of at least 10 days in relation to your target switchover date.
  • Don't opt for a partial migration if you need to recover your activities (emails, notes, history) : processing this data would then become much more complex and therefore more costly.
  • Remember to make an inventory of your existing Salesforce integrations, check for the existence of a native connector on the HubSpot side, and plan the development of customized integrations if necessary.
  • A change of tool that is so structuring for your organization is often the right time to challenge your existing processes before reproducing them, in order to gain in efficiency and strengthen collaboration between your teams.
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The benefits of customized migration with Mi4

  • No limitations on data migration.
  • Filter and clean your data before import.
  • Creation of a customized mapping plan.
  • Support throughout the entire transition: recreation of your pipelines, lists and workflows on HubSpot + creation of custom objects.
  • Review and optimization of your processes for productivity gains and greater synergy between your sales and marketing teams.
  • Training for all users to facilitate adoption.
  • 3-month after-sales service & warranty.
  • Certified HubSpot diamond partner experts.
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Entrust your project to experts

TESTIMONIALS

Our customers sayHome_icon_arrow-2

"We entrusted Mi4 with the implementation of our new HubSpot CRM, including advanced customization and the development of bespoke APIs to connect our various business tools. Their team understood our needs, proposed relevant solutions and implemented them with great responsiveness. A smooth and efficient collaboration that we recommend without reservation."

Julien Ravix Board member, BuroClub

"Over the past six months, our marketing team has benefited greatly from working with Mi4. The value Irina brings both as a subject matter expert and as a project manager cannot be ignored. She has been a great help in bringing our team's efforts to the right level - highly recommended!"

Edwin Schalk Chief Marketing Officer, Cintoo

"We worked with Mi4 to set up HubSpot for our business. Their understanding of our needs was great and overall the process was smooth. The training was adequate, and their communication was on point, with great insights and ideas. A great experience overall."

Robin Quittard Product & Operation Director, FleetEnergies

"We use Mi4's services to make the best use of HubSpot's essential functionalities enabling us to: improve our internal sales performance, improve lead acquisition and improve our external communication. The Mi4 team provided us with invaluable assistance as much through their involvement, professionalism and passion for success."

Emmanuel Mansanti Director, ACE Emballages et PLV

"Mi4 supports us in a number of areas, including the implementation of HubSpot for our Sales teams. The Mi4 teams are extremely efficient, sometimes working to very tight deadlines. The implementation of HubSpot has been a success, and the support of our sales teams (+50 people) has been acquired, and that's thanks to Mi4!"

Cécile Rost Communications Director, Groupe Pénélope/FMG

"The MI4 team knew how to create and set up our digital prospecting and Inbound marketing business. A team that listens, that was able to propose professional content for the blog despite the complexity of our business, and that was also able to transfer their expertise through various training courses."

Carole Chagnon Head of Marketing, Miele Professional

"We are very satisfied with Mi4's support on HubSpot, this agency responds to all our problems with reliable and long-lasting solutions. They really are a partner we can trust."

Alexis Favre Marketing & Communication Manager, Freelance.com

"We had a big project to optimize our company's processes using HubSpot, including developing automation on the support ticket side and training the sales to the new functionalities they could find in HubSpot (we migrated from Dynamics 365). It is a real pleasure to work with the team and they always find creative ways to answer our needs. Highly recommended!"

Mélissa Leroy Coordination Manager, Dalkia

"We needed a way to show our senior leadership team that marketing was producing results, and that's hard when your metrics are scattered. This dashboard saved the day."

Natasha Brown MARKETING MANAGER, DRIVE
GET STARTED

Is there a risk of losing data when migrating from Pardot to HubSpot?

Our top priority is the security of your historical data. Before any migration starts, we run a full export of your Salesforce/Pardot data and define a clear mapping plan. Depending on the chosen approach (Salesforce integration, HubSpot import tool, or custom import script), we make sure to bring over the right objects (contacts, companies, activities, campaigns, etc.) and minimize the risk of any critical data loss.

What can actually be migrated from Pardot to HubSpot?

We can migrate the core of your setup: contacts, companies, opportunities, activities (emails, notes, history), plus a large part of your marketing structure. The official Salesforce integration from the HubSpot marketplace already covers many use cases, and a custom script can remove the limitations of standard tools (custom objects, specific fields, special rules, and so on).

How long does a migration take, and what does the transition look like?

A serious migration is planned over several weeks, depending on your data volume and how complex your Pardot/Salesforce setup is. We usually recommend at least 2 weeks of overlap where Salesforce and HubSpot run in parallel, plus a safety margin of around 10 days before the final switchover. This gives you time to test, fine-tune workflows, and train your teams without interrupting lead generation or nurturing.

Why choose a custom migration with Mi4 instead of relying only on the standard integration?

Native integrations are fast, but limited: no real data cleansing, incomplete handling of emails, and little opportunity to rethink your processes. With Mi4, you get end-to-end support: data filtering and cleaning, a tailored mapping plan, rebuilding pipelines, lists, and workflows, taking into account your existing integrations, optimizing your marketing & sales processes, and training your users. You’re not just “switching tools” — you’re setting up a HubSpot environment that’s truly ready to help you scale.

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Contact a Pardot & HubSpot expert
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Our customers recommend us! See all HubSpot Directory reviews