Get Started on HubSpot for Small/Medium Businesses
80 hours of training 100% dedicated to your sales and marketing teams to configure and use HubSpot optimally.
💰 With funding possibilities up to 50% through your OPCO!
They switched to HubSpot with Mi4
Why choose this training?
![]()
Your CRM no longer suits you, it's time to switch to HubSpot.
![]()
You want to structure your prospecting with HubSpot CRM.
![]()
You have HubSpot,
but you're not harnessing its full power?
In all cases, you risk missing out on sales opportunities!
Structure and automate your small/medium business activity with HubSpot
Designed for small and medium businesses, this turnkey 80-hour program over 3 months will allow you to :
- Define your sales and marketing strategy
- Configure HubSpot to match your needs
- Automate your prospecting and follow-ups
- Train your marketing and sales teams to use HubSpot CRM
- Convert more visitors into qualified prospects
- Monitor your performance in real time
Who is this training for?
A modular training according to roles, with common cores and targeted workshops by business challenges (marketing, sales, IT)
Beginner / advanced level. With or without CRM tool installed.
Small/medium business leaders wanting to structure their activity around a simple and efficient CRM
Équipes marketing
Amenées à utiliser HubSpot pour le déploiement de stratégies et activations marketing (direction marketing, chef de projet marketing, responsable inbound marketing, responsable communication...)
Sales teams
Required to use HubSpot for prospecting functions, customer follow-up and for sales management (sales director, sales manager, sales representative, BDR, SDR...)
Training
Consulting
Support
Activate HubSpot quickly and efficiently
as a performance lever!
What you will learn:
- Make your HubSpot fully operational in less than 3 months
- Train an autonomous team on marketing and sales tools
- Automate your actions to save precious time
- Optimize your prospecting and improve your conversion rate
- Make decisions faster thanks to clear dashboards
- Benefit from strategic support, well beyond simple technical support
From configuration to action:
master HubSpot efficiently
Set up a CRM adapted to your business (16h)
Customize HubSpot to better manage your sales (8h)
Get hands-on with HubSpot for simplified management (8h)
Boost your productivity with HubSpot Sales (8h)
Learn to configure your sales pipelines, synchronize your emails and calendars, and automate your tasks. Use email sequences and reporting to track and improve your sales performance.
Optimize your sales process with HubSpot (4h)
Master HubSpot's sales workspace, manage the lead pipeline and create automation workflows to qualify and convert your prospects more efficiently.
Transform your visitors into customers thanks to HubSpot (16h)
Use HubSpot's conversion tools: forms, landing pages and chatbots to convert your visitors into prospects. Set up effective calls to action and test your pages' performance.
Grow your prospects with nurturing strategies (8h)
Create nurturing workflows to qualify your prospects, improve their buying journey with email and automated campaigns, and maximize their conversion.
Maximize your acquisition with HubSpot tools (4h)
Discover acquisition levers via paid advertising and social networks on HubSpot. Learn to connect your accounts and manage post publishing to boost your visibility.
Measure and optimize your performance with HubSpot (4h)
Create customized reports and dashboards to track the effectiveness of your sales and marketing actions. Analyze your results to adjust your strategies.
Manage and administer HubSpot efficiently (4h)
Learn to manage your contacts, users and permissions in HubSpot. Optimize duplicate management, customize objects and manage data import for a smooth CRM.
A smart investment,
with external financing possibilities!
With ESF+ funding from your OPCO.
Coverage up to 50% by your OPCO
adaptable per team.
Minimum 3 people.

Test your eligibility now !
Is this training right for you?
Is the HubSpot subscription included in the training?
The HubSpot subscription is not included in the training. However, there are attractive offers to get started with HubSpot.
For example, startups can save between 30 and 75% in the first year. Contact us to learn more.
Furthermore, Mi4 can support you in choosing the subscription best suited to your needs, so you can get started with confidence.
Can my entire team participate in the training?
What level is required to participate in the HubSpot training?
There are no specific prerequisites to take the training. It is designed to be accessible to everyone, whether you are a beginner or already have experience with HubSpot. Each participant will be supported at their level for optimal learning.
Is this training eligible for external funding?
Yes! Mi4 being a Qualiopi certified training organization, our training programs are eligible for several funding options, notably via OPCO.
For example, OPCOs participating in the ESF+ program have dedicated funding for digital training and digital transformation. Our training fits perfectly within this framework.
Contact us to book a call and discover the funding solutions available to you.
How does the training work?
- Format: Remote (Zoom/Google Meet) or in-person (in-company).
- Duration: 80 hours spread over 8 to 10 weeks (2-3 hours per session, 1 to 2 times per week).
- Approach: Progressive modules with quiz at the end of each module and personalized follow-up.
- Resources: Support documents and practical guides provided after each session
Why choose MI4?
HubSpot Diamond Partner
As an official Diamond partner of HubSpot, Mi4 benefits from recognized expertise and direct access to the latest platform features to offer superior quality support.
Qualiopi Certified Organization
Mi4 is a Qualiopi certified organization for its training activities, guaranteeing high quality standards and training that meets professional and educational requirements.
This certification opens the right to external funding possibilities with OPCOs for all our training programs.
VSE/SME & commercial performance specialists
Practical and personalized training
Personalized post-training follow-up
As an official Diamond partner of HubSpot, Mi4 benefits from recognized expertise and direct access to the latest platform features to offer superior quality support.
Mi4 is a Qualiopi certified organization for its training activities, guaranteeing high quality standards and training that meets professional and educational requirements.
This certification opens the right to external funding possibilities with OPCOs for all our training programs.
"Nous avons confié à Mi4 la mise en place de notre nouveau CRM HubSpot, incluant une customisation avancée et le développement d’API sur mesure pour connecter nos différents outils métiers. Leur équipe a su comprendre nos besoins, proposer des solutions pertinentes et les mettre en œuvre avec une grande réactivité. Une collaboration fluide et efficace que nous recommandons sans réserve."
"Au cours des six derniers mois, notre équipe marketing a beaucoup bénéficié de la collaboration avec Mi4. La valeur qu'Irina apporte à la fois en tant qu'experte en la matière et en tant que gestionnaire de projet ne peut être ignorée. Elle nous a beaucoup aidés à amener les efforts de notre équipe au bon niveau - vivement recommandé !"
"We worked with Mi4 to set up HubSpot for our business. Their understanding of our needs was great and overall the process was smooth. The training was adequate, and their communication was on point, with great insights and ideas. A great experience overall."
“On a recours aux services de Mi4 pour utiliser au mieux les fonctionnalités essentielles de HubSpot permettant : d'améliorer notre performance commerciale en interne, d'améliorer l'acquisition de leads et d'améliorer notre communication externe. L'équipe Mi4 nous a apporté une aide précieuse autant par son implication, son professionnalisme et sa passion de la réussite.”
“Mi4 nous accompagne sur de multiples sujets ainsi que sur la mise en place de HubSpot pour nos équipes Sales. Les équipes de Mi4 sont extrêmement performantes, le tout parfois dans des délais très contraints. La mise en place de HubSpot est une réussite, l'adhésion de nos équipes commerciales (+50 personnes) acquise, et cela grâce à Mi4 !"
“L'équipe MI4 a su créer et mettre en place notre activité de prospection digitale et d'Inbound marketing. Une équipe à l'écoute, qui a su proposer des contenus professionnels pour le blog malgré la complexité de notre activité, et qui a su également transférer leurs expertises à travers différentes formations.”
“We had a big project to optimize our company's processes using HubSpot, including developing automation on the support ticket side and training the sales to the new functionalities they could find in HubSpot (we migrated from Dynamics 365). It is a real pleasure to work with the team and they always find creative ways to answer our needs. Highly recommended!”
Your HubSpot agency
Diamond accredited
HubSpot accreditations guarantee high-quality services, with optimal strategic and technical support.
Custom Integration
Authorization to extend your CRM using custom integrations and customizations
Platform Enablement
Expertise in improving adoption rates through training and personalized change management
Certified Trainer
Certified trainer on Inbound Marketing and HubSpot expertise with support from the HubSpot Academy
Mi4 client reviews
Our clients recommend us! Discover all the reviews on the HubSpot Directory