CASE STUDY

How Attestis Significantly Increased Its Organic Traffic

A French tech startup revolutionizing construction permit signage to safeguard against frivolous legal challenges.

Attestis-screenshot

0 to 10 000

visitors per month

50+
keywords
in the top 5
+1300 %
Lead count
Attestis-illustration
THE COMPANY

Technology Transforming Real Estate

Founded by French entrepreneur Guilhem Ensuque, Attestis introduces a digital solution poised to alleviate the headaches associated with navigating French building permits.

Instead of the traditional PVC signage, Attestis' construction permit displays incorporate cutting-edge IoT technology, enabling the precise geolocation of each sign.

GOALS & CHALLENGES

Attestis: A Fresh Brand and Website

The primary challenge Attestis faced when they reached out to our agency was the brand and their website's novelty. This newness made it incredibly challenging to generate significant organic traffic, and here's why:

  • Low SEO authority
  • Content that was hard to rank
  • Highly competitive rankings, partly due to high-authority government websites
Irina_presents
MI4 SOLUTION

Tools Deployed

Hub Marketing
Hub Sales
Hub Services

The Inbound Marketing Strategy

Our agency, Mi4, developed a content strategy for Attestis, tailored to the unique needs and challenges of its target personas, utilizing a thematic content cluster methodology.

  • Defining the personas
  • Keyword analysis
  • Identifying content clusters (Building Permits, Preliminary Work Declarations, and Litigation Appeals)
  • Crafting 1500+ word articles by subject matter experts
  • Implementing an internal linking strategy among blog posts
  • Establishing links to external references

Outstanding Results

Since its launch in January 2018, Mi4 has elevated the brand-new attestis.com from zero traffic to nearly 10,000 unique visitors each month. This remarkable growth is driven by an organic traffic surge, accounting for 80% of site visits, showcasing exponential progress.

The surge in sign-ups for their application has reached a pivotal point, ensuring Attestis has successfully secured its initial funding round, marking a significant milestone in its journey.

0 to 10 000
visitors per month

80 %
SEO trafic

50+
keywords
in the
top 5

+1300 %
generated Leads

100 %
Marketing Strategie Content