HubSpot's "Marketing Pro" hub is the epitome of inbound marketing platforms. Yet, a majority of marketers fail to harness this powerful tool to its fullest potential.
Evaluate and optimize the performance of your campaigns and content
Maximize the potential of your contact database
Design marketing campaigns that deliver results
Enhance conversion rates on your website
Accurately measure the ROI of your digital marketing efforts
Save time by automating low-value tasks
Boost the quantity and quality of leads you pass to your sales teams!
Who is this training for ?
For anyone leveraging HubSpot’s “Marketing Pro” hub but feeling like there’s untapped potential within this platform.
Marketing Teams
Marketing Director, Digital Marketing Manager, Content Manager, Inbound Marketing Specialist…
Leadership
Startups, Small and Medium Enterprises
Cursus Objectives
What you'll learn:
Master the software and understand its structure.
Learn how to create, formalize, and leverage your Buyer Personas.
Explore the HubSpot blogging tool.
Learn how to craft a high-converting landing page.
Learn to navigate the paid advertising manager.
Link various social networks on HubSpot.
Understand the basic concepts of the sales funnel.
Know and learn to utilize HubSpot's conversion tools effectively.
Learn to build and implement workflows.
Gain the ability to measure the performance of your marketing efforts.
Learn to assemble insightful reporting dashboards.
PROGRAM
A Fast-Track Action Plan to Master HubSpot Marketing Hub!
1
First Session 1 - Get trafic on your Website (2h30)
Without this step, everything else would be meaningless! Indeed, to fully leverage HubSpot Marketing, your site needs traffic. Therefore, we start with this essential first part to ensure you're building on a solid foundation:
Content Strategy
Blogging Tools
🔨 Practical Workshop
Creating a Buyer Persona and integrating it into HubSpot
2
Second Session - Other traffic acquisition method on HubSpot (2h30)
In 2021, driving traffic through Inbound Marketing goes beyond just creating a blog and filling it with relevant content. Explore:
Paid Advertising
Social Media
🔨 Practical Workshop:
Scheduling posts using a social media tool
Building an advertising audience
3
Third Session - Engage & convert your trafic into prospects (3h)
Heads up, things are heating up! This is a pivotal aspect of any Inbound strategy, yet it's here that we often spot the most significant blunders:
HubSpot Conversion Tools
🔨 Hands-on Workshop:
Crafting a Landing Page
Assessing Landing Page Effectiveness
4
Session 4 - Lead nurturing Strategy (3h)
73% of B2B leads generated are not ready to make a purchase... This underscores the critical importance of this session to help move them along their buying journey:
Email Marketing
Workflows & Automation
🔨 Hands-on Workshop:
Crafting an Email Marketing Campaign
Developing 2 Workflows: Lead Nurturing and Qualification
5
Session 5 - Mesure performance (2h)
Here, we dive into both the most common challenge marketers face and one of the key advantages of using an "all-in-one" marketing platform like HubSpot:
Lead Scoring
Dashboards & Reporting
🔨 Hands-on Workshop:
Q&A / Best Practices from a Platinum Agency and Insights from Real-World Experience
