HUBSPOT HUB + SALES HUB TRAINING

Train your marketing and sales teams on HubSpot

Train your teams on the sales & marketing hubs of HubSpot software to make them autonomous.

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BENEFITS FOR YOUR COMPANY

What you will accomplish:

  • Measure the performance of your campaigns and content and optimize it
  • Exploit your contact base to its full potential
  • Create marketing campaigns that work
  • Automate commercial prospecting 
  • Optimize web conversion rates
  • Accurately measure the ROI of your marketing and digital prospecting actions.
  • Save time by automating low value-added tasks.
  • Increase the number and quality of leads to transmit to sales teams!
  • Visualize the conversion of your transactions in a pipeline

Who is this training for?

For anyone who uses HubSpot's Marketing Hub and Sales Hub, with the feeling that this platform could bring you much more.

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Marketing teams

Marketing Director, Digital Marketing Manager, Content manager, Inbound Marketing Specialist…

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Sales teams

Sales Director, Sales Manager, Account Manager...

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LEARNING OBJECTIVES

What you will learn:

  • Get to grips with the software and understand its structure
  • Be able to customize HubSpot settings
  • Know how to use collaboration features to share information
  • Know how to create and use dynamic lists
  • Connect your mailbox and use the sales extension
  • Use tasks, queues and other tools to gain productivity
  • Know how to use Pipelines for optimal tracking of ongoing deals
  • Know how to use sequences to automate your prospecting
  • Understand the basics of reporting and know the possibilities offered by HubSpot
  • Know the fundamentals of content strategy
  • Know the fundamentals of blogging
  • Know best practices and how to create a landing page
  • Know how to use the paid advertising manager
  • Connect different social networks on HubSpot
  • Know the basic concepts of the sales funnel
  • Know and know how to use HubSpot conversion tools
  • Know how to use workflows
  • Know and know how to use enterprise features
  • Be able to measure performance
PROGRAM

An action plan to master HubSpot Marketing Hub quickly!

1

Session 1 - General overview of the tool (8h)

  • Introduction & overview
  • Interface customization
  • Main objects: Contacts, Companies and Deals
  • Filters, views and lists
  • Property management
  • Best practices and agency advice
2

Session 2 - Using commercial productivity tools (8h)

  • Initial setup
  • Tasks & queues
  • Using Pipelines
  • Emails & Sequences
  • The calling feature
  • Templates and text blocks
  • Exports to Vocalcom
3

Session 3 - Emails & conversion (8h)

  • HubSpot Campaigns
  • Email Marketing & Marketing automation
  • Creating a conversion path: calls to action
  • Creating a conversion path: forms
  • Creating a conversion path: Landing Pages & Thank You Pages
  • Ads manager
4

Session 4 - Automation and performance measurement (8h)

  • Workflows: principle, creation and practical cases
  • Social media management
  • Performance measurement: creating a dashboard
  • Performance measurement: the report library
  • Performance measurement: the custom report creation tool
FAQ

Is this training right for you?

Is this training eligible for external funding? (FNE, OPCO, ...)

Yes! Being Qualiopi certified, our training is eligible for numerous funding options. Book a call to learn more!

What is the pedagogical structure of the training?

  • Remote training (via Zoom / Google Meet) or in your premises for intra-company training
  • Possibility to customize the training according to your issues for intra-company
  • Online quiz at the end of each module
  • Provision of support documents following the training
  • 32h of training in total, spread over 4 days (8h/day)

What are the prerequisites for this training?

  • Have a computer and an internet connection.
  • HubSpot setup already completed.
  • Global knowledge of Inbound Marketing strategy.

Pricing

Inter-company

For small businesses or individuals

1990 € / trainee

Group sessions with multiple companies.

  • Remote training (via Zoom or Google Meet)
  • 4 days of training for a total of 32 hours
  • Online quiz at the end of each module
  • Provision of training resources
  • 1 training session / week
Contact us
Intra-company

To train your entire team at once

Price on request

Group from 3 trainees

  • Remote training or in your premises
  • Possible customization of content to address your issues
  • Quiz to assess your knowledge
  • Provision of support materials
  • 32 hours of training spread over 4 days
Contact us
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